Why jetBlue is a unique airline?

103334948-Screen_Shot_2016-01-26_at_2

JetBlue is an American airline and it was founded in 1998 as NewAir. It started operation on February 11, 2000 as jetBlue.

Right now it has 255 aircraft with more than 100 destinatios. It has a fame in aviation sector because of the fact that it follows innovation closely. Furthermore, this fame comes from many ideas. For instance, they have a different model business. Its business model is low cost carrier which means no frills. However, when jetBlue carries passengers from A point to B point, it provides a good passenger services. In their passenger services it goes before aviation sector. To illustrate, its aircraft has so many useful technological devices such as TV in seatback, gate-to-gate internet connectivity on every aircraft and so on. That is, it has in-flight entertainment system onboard its Airbus A320 and Embraer E190 aircraft. Moreover, it has a customer loyalty program which is designed to reward by using TrueBlue. Thanks to trueBlue membership points, people can fly wherever they want to go. But it should be enough point. This makes some passengee happy. Therefore, it increase customer satisfaction and loyalty. JetBlue carried over 40 million passengers with average of 1000 daily fligts

and its destinations was 101 in United States, the Caribbeam, and Latin America. In addition, it has a good management system because it survived the hardship in tougher times. For example, the september 11 attack affected aviation sector both directly and negatively. But jetBlue could bring to a successful conclusion. And, they are hedging aircraft fuel. In last year they recorded fuel hedge gains $ 15 million. Their largest expenses comes from fuel consumption. Also, its labour salaries, wages, and benefits almost are 31% of total expenses in last year. When we compared to 2016 and 2017 labour expenses, we can see that expenses went down by 1 percent. Their passenger number has increased by 5 million passenger for 3 years. Taking everything into account, jetBlue has strengths and these are occured by product enhancement, unique aircraft , good customer services and large network. Video link: https://www.youtube.com/watch?v=T5cHfUwE5yw&feature=youtu.be